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Recommended branches and schools for marketing majors in the United States
1. Marketing majors for studying in the United States
1.MBA-marketing concentration
Many business schools of well-known universities do not offer independent master's degrees in marketing. Instead, they include marketing as a study direction in their MBAs, such as the University of Pennsylvania, Cornell University, Duke University, and the University of Chicago.
2. MS Cmarketing
Traditional independent master's degrees in marketing are only offered by a dozen or so universities in the top 100 universities, such as Johns Hopkins University, Vanderbilt University, and University of Southern California.
3. Integrated Marketing
Integrated marketing is a communication strategy developed by marketing communication managers. On the one hand, it covers all communication activities such as advertising, promotion, public relations, direct sales, packaging, and news media within the scope of marketing activities; on the other hand, it enables companies to convey unified communication information to consumers.
In American universities, the names of various majors reflect the professional significance of integrated marketing. In addition to business schools, such majors or professional directions are also set up in media schools. For example: Integrated Marketing Media at Northwestern University, Integrated Marketing at New York University, Strategic Brand Media at the University of Illinois at Urbana-Champaign, etc.
4. Marketing Research
Marketing analysis focuses on students' data analysis ability and requires a solid foundation in mathematics and computers, which is suitable for applicants with a science background. Such as: University of Rochester, University of Maryland, University of Pittsburgh, etc.
2. Recommended Marketing Schools in the United States
1. Northwestern University
The Marketing Department of Northwestern University has always been recognized as the best in the United States, and has been the best in the professional rankings of USNEWS for many years. The Marketing Department of Northwestern University currently offers MBA and PhD programs. Although there is no separate undergraduate degree education, the college provides undergraduates with a certificate program consisting of four courses to encourage undergraduates from other fields to understand the operating rules of the business community.
Northwestern University has three marketing-related programs: one is the marketing major under the MBA, and the other is the Ph.D. in marketing. Both programs are located in the Kellogg School of Management. The other is the Integrated Marketing Communications (IMC) program, which is ranked first in the United States and is located in the School of Communication.
MBA has strict requirements on applicants’ work experience, so fresh graduates and international students are more suitable to apply for IMC. IMC is an interdisciplinary major that focuses on the research of integrated marketing resources, mainly through the integration of relevant media resources to maximize marketing effects.
IMC has six directions: Brand Strategy, Digital and Interactive Marketing, Content Marketing, Marketing Analytics, Strategic Communications, and Media Strategy. There is no requirement for the applicant's professional background. Any major can apply, but most of them come from communication, advertising, journalism, marketing, economics and other majors. Work experience is not required, but those with internship and work experience will have a certain advantage. The project lasts for 5 quarters, a total of 15 months.
2. Columbia University
Columbia University takes advantage of its location in New York to recruit outstanding talents to its Marketing Department, and pays close attention to changes in marketing models of various enterprises, thus maintaining the world's teaching and research level. The main research areas include: consumer behavior, marketing strategy, retail marketing management, marketing management and quantitative modeling analysis.
Columbia University's Department of Marketing currently offers two-level degree programs: Master of Business Administration and Doctoral. Columbia's Master of Science in Marketing is offered in the School of Business, with a main focus on marketing analytics. The program lasts three semesters plus an internship, and requires at least 30 credits, including some MBA courses and Ph.D. courses, which is quite difficult.
This program also requires students to have good math and data analysis skills, at least one of SPSS, SAS, Stata, and Matlab, and have studied Marketing Management and Microeconomics. Columbia University's unique geographical location also attracts many students to apply, but only about 15 students are admitted each year, so the competition is quite fierce.
3. New York University
New York University's MS in Integrated Marketing program is located under the School of Professional Studies and has three branches: Brand Management, Digital Marketing, and Marketing Analytics. The program emphasizes practice, and courses are held in the evening to facilitate internships for full-time students and work for part-time students. The full-time program takes two years to complete. Although this program is offered in the School of Professional Studies, the lecturers are all experienced professors, and it is easier to apply than a business school.
Located in the heart of New York City, NYU's Master of Integrated Marketing has many advantages: a unique geographical location, breadth and depth of thematic research, and a comprehensive education in finance, campaign management, strategic planning, database management and modeling, digital marketing, and leadership, enabling learning to better meet the market's demand for professional talent and prepare for employment.
4. University of Michigan, Ann Arbor
The Department of Marketing at the University of Michigan, Ann Arbor, has research areas including advertising, trademarks, consumer behavior, consumer satisfaction and loyalty research, sales strategy, marketing modeling, new product development and promotion pricing, wholesale and retail management, etc. The Department of Marketing at the University of Michigan, Ann Arbor currently offers two-level degree programs: Master of Business Administration and Doctor of Business Administration.
3. TOEFL requirements for studying in the United States
TOEFL score in high school: 90 points or above
Boarding high schools have higher and higher score requirements. In the past, it was not difficult to apply to schools ranked 30 to 50 with a TOEFL score of 85-90, but now it takes about 100 points. In addition to scores, boarding high schools pay more and more attention to other background requirements of students, such as specialties, extracurricular activities, and interviews, and the admission requirements are getting higher and higher. It is not just boarding high schools, but also good day schools that are increasingly difficult to apply for. It is difficult to choose a good school from tens of thousands of day schools.
TOEFL score for bachelor's degree: 100 or above
Language scores have always been a hard requirement for applying to overseas universities. However, most applicants have no major problems with their subject level, but their TOEFL scores have always been poor. According to a domestic study abroad market report, among the top 50 universities in the United States, 46% requires a TOEFL score of 100 or above.
TOEFL score for master's degree: 100 points or above
In the graduate application process, the language score requirements for each discipline are different. For example, if you plan to apply to the top 30 business schools in the United States, you basically need to get 100 points; based on admission experience, you may need around 105 points. If it is engineering, such as electronic engineering and computer science, 100 points are enough, but there are also examples of 80 or 90 points, and these students often perform very well in other aspects.
How many points does the doctoral TOEFL test have: 100 points or more
In the application of full scholarship doctoral students in the United States, TOEFL scores of 90-100 and GRE scores of 320+3.0 and above are recognized by most schools. However, some American schools and departments will look at whether the applicant's TOEFL speaking score reaches 23 or 24. Of course, some liberal arts and business majors, such as journalism, media, linguistics, etc., have higher language expression requirements for students applying for full scholarship doctoral students in the United States than those in science and engineering majors.
4. Tips for applying for a US study visa
1. Complete materials
The first step of the review is for the materials. After the review method is updated, students can submit all the materials directly online, which is together with the page where everyone submits the application form. After completing the form, submit them together.
All the materials you need to upload will be marked on the page. You must ensure that the materials you prepare are complete and true, and submit them in the order given to ensure that no other problems arise in the middle, so as to facilitate the embassy's review.
2. Qualified identity
Everyone has different purposes for studying abroad, so the types of visas to be applied for are different. Everyone must choose a program that suits their identity, so that they will automatically enter the corresponding process during the review and will not affect their arrangements for going abroad.
For example, students applying for admission to preparatory courses and language schools all apply for a short-term visa for language learning, and the length of stay and the rights that can be enjoyed are limited; while for formal study abroad, an ordinary study visa is applied for, and everyone can apply according to the normal process.
3. Simple motives
The embassy is also very strict in reviewing the purpose and motivation of international students, and is very sensitive to immigration and work. When you prepare the materials, you must be firm in your purpose of studying abroad and do not reveal your intention to work or prepare to immigrate.
The main review is on the study abroad plan and motivation letter that you submit. If you are not sure whether you will reveal your intention, then when writing, try to avoid mentioning content related to life, so that you can avoid it more effectively.
4. Interview performance
After the materials are reviewed and approved, there will be an interview process. Unlike the procedures in most countries, the US visa interview plays a very important role. If you do not perform well, you will be directly rejected.
Therefore, before attending an interview, you must make comprehensive preparations, including familiarity with the materials and basic questions, so that you can better deal with emergencies that may arise.
5. Application materials list for studying in the United States
In addition to standardized test scores, applicants are also required to submit the following:
1. Application form provided by the school: Log in to the school you are applying to and fill out the school application form. (The application fee for American universities is about $50 to $200. Students need to pay online. The other party will give you a receipt after receiving the payment.)
2. School grades (GPA): You are required to provide two official sealed transcripts issued by your alma mater, one in Chinese and one in English. (Generally, the minimum requirement for applicants in American schools is a GPA of 3.0, and higher is recommended)
3. Resume: A brief introduction to the applicant’s background, which allows the professor to understand the applicant’s situation more clearly and quickly. The resume should highlight the key points, professional abilities, and highlights.
4. Personal Statement: The personal statement is an opportunity to express yourself to the professor. It should attract the professor's attention and reflect both your motivation for applying and your professional strengths and potential. The personal statement should not be too long and should be concise and original.
5. Recommendation Letter: Generally, American universities require three recommendation letters. Recommendation letters are materials that reflect the applicant's profile. They should be written by professors of professional courses, laboratory teachers, deans, or leaders of internship units who are familiar with the applicant. They should recommend the applicant from the perspectives of academic ability and comprehensive ability. American universities attach great importance to recommendation letters. If the recommendation letter is from a well-known professor in the field of application, it will play a big role.
6. Proof of financial resources: American colleges and universities require applicants to provide proof of family financial resources to determine whether the applicants have sufficient financial resources to complete their study in the United States. Proof of financial resources can be in the form of bank deposit certificates, real estate certificates, sponsor guarantees, etc. Please note: the deposits on the property certificates are long-term deposits. If they are short-term huge deposits, the other party will question whether the source of your property is legal.
7. Passport: Please provide a scanned copy of the first page of your passport as soon as possible after signing the contract. If you do not have a passport yet, please take the time to apply for a passport that is less than six months from the expiration date. Be sure to replace it with a new one before applying for a visa.
8. Credit card: Visa or Master Card, dual currency credit card that supports online payment.
9. Other supporting materials: such as documents that can fully prove one's talents, especially if the applicant has won awards in competitions.
Supplement: Students applying to business school need to provide GMAT scores, those applying for a JD degree in law school need to provide LSAT scores, those applying to medical school need to provide MCAT scores, and those applying to other colleges and majors need to provide GRE scores. TOEFL scores are only required for students from non-English speaking countries when applying to study in the United States. Some students may prepare IELTS scores, which is also acceptable. Most schools in the United States accept them, but some schools will have restrictions on school selection.
Summary of branches and recommended schools for marketing majors in the United States
After understanding the branches of marketing majors and recommended schools in the United States, you will also need to prepare a VPN tool to bypass the firewall and return to China when studying in the United States.For many Chinese who go to the US to study and work, they still like to watch some Chinese TV series and programs in China, and they are more accustomed to use some domestic native apps to listen to music, watch videos, play games and so on. However, due to copyright reasons, most of the popular programs are only allowed to be accessed by mainland IPs. In such a big background, theVPN back over the wallQuickFox is an accelerator for overseas Chinese who want to return to China by circumventing the firewall. It mainly supports circumventing the firewall to return to mainland China, and has a Beta function for circumventing the firewall to return to Taiwan. Unlike other VPNs for returning to China, QuickFox uses "intelligent acceleration mode" and "global return line".
